THE NEXT VERSION OF GOOGLE GLASS IS WAY SMALLER -- AND CREEPIER

     Remember Google Glass? The doofusy headsets that enabled super-nerds to snap photos simply by blinking their eyes? It was one of Google's many unmitigated failures, and not just because it looked so stupid on anyone who dared wear it in public. Rather, Google Glass caused a widespread freak-out because it was disturbingly easy for wearers to surreptitiously capture photos and video of people around them, without their knowledge or permission. Facing an onslaught of criticism over privacy concerns, Google halted production less than a year after Glass hit the market. 
     The big G said it wasn't giving up on Glass and promised a complete redesign, and we haven't heard much since. Now it looks like it's set its sights on a much smaller, inconspicuous wearable: a contact lens. And while this tiny piece of optical tech will certainly solve the embarrassing Google Glass problem, the creepiness factor looms larger than ever.



Google's research began innocently enough...

     Google's first patent application for a contact lens was approved way back in 2014, when it was still in the eye (!) of a public relations over Google Glass. The headsets were being banned by restaurants, bars, theaters, and sports events, and Google was preparing to take them off the market altogether. Unveiling an even weirder wearable at such a moment seemed like a massive PR miscalculation -- until you realized what the lens was actually designed for. 
     On its blog, Google excitedly outlined that the mysterious contact lens was not some newfangled eyeball camera, but rather a device aimed at helping people with diabetes, capable of constantly monitoring blood sugar levels via the glucose in tears. The announcement successfully shifted attention away from the Glass disaster to a new project, one that would put an end to painful finger-pricking for millions of people.
     Since then Google has partnered with the pharmaceutical giant Novartis to get things moving, and has also begun developing yet another type of lens to restore the eye's natural autofocus for patients with age-related long-sightedness. Neither device has hit the market yet, but the latter will reportedly enter human-testing trials this year, and Google's even patented the packaging for it.

US PATENT & TRADEMARK OFFICE

Comments